For Companies
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Culture ≠ geography: culture applied to decision-making
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Research that connects product, marketing and CX
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Representative recruitment for the Brazilian/LatAm market
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Clear reports with actionable next steps
For Agencies
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Agency-grade delivery: clarity, structure and deadlines
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Seamless fit with your workflow and file templates
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Senior involvement from brief to debrief
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Fast, no-drama communication
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Fieldwork QA (back-checks, recordings when allowed)
WHY CHOOSE US
We design and execute qualitative research, from recruitment to insight synthesis.
When needed, we connect quant components through trusted partners.
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Research design: discussion guide, sample, locations, ethics
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Recruitment & logistics: screeners, incentives, field coordination
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Moderation: IDIs, focus groups, ethnography, online communities
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Insight synthesis & reporting: executive summary, recommendations
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Local consulting: cultural adaptation, stimulus testing, framing
METHODS
• In-depth interviews (in person & remote) • Focus groups • Triads/Dyads • Ethnography (in-home/on-the-go) • Mobile diaries • Online communities/forums • Shop-alongs • Concept/stimulus testing • Usability/UX evaluation
HOW WE WORK
For agencies
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Field-only: fieldwork & logistics
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Recruit-only: recruitment only
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Moderation-only
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Analysis & reporting
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Full local support: end-to-end LATAM
For companies
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Quick consultation (90 min): diagnosis & next steps
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Interview sprint (5–8 IDIs): fast answers, low risk
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Full study: custom design + execution + recommendations
YULIA ZHILKINA
Founder & CEO, MQR Soluções
Credentials
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18 years in marketing & qualitative research
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6 years at Millward Brown (Kantar)
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Ex-Dior Skincare category management
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500+ projects; historically in Russia, work across Latin America, Europe & Asia
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Today, focus on LATAM (Brazil, Mexico, Colombia, Argentina, Chile)
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Working languages: English, Portuguese, Spanish, Russian
CLIENTS & PARTNERS (selection)
A concise selection of brands and agencies we’ve worked with. Project details are shared under NDA when authorized.
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